Automatically compress any HEIC photo to 200KB or less — for general uploads and email.
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200 KB is a comfortable target for HEIC — high-quality web images and email attachments both fit well. iPhone photos compressed to 200 KB HEIC look great on screens, with quality 80-88%.
200 KB is the sweet spot for high-quality iPhone photos on the web — sharp on retina screens, small enough for fast page loads. Because HEIC is more efficient than JPG, a 200 KB HEIC looks as good as a 300-400 KB JPG. This is useful for marketplaces, CMS platforms, and email where quality matters.
| Input format | HEIC, HEIF |
| Output format | HEIC |
| Target size | 200 KB or under |
| Codec | HEVC (H.265) |
| Iteration | Quality auto-tuned until target met |
| Typical quality | 80-88% at 200 KB |
| Transparency | Preserved (rare in HEIC) |
| Max file size | 50 MB per file |
| File retention | Auto-deleted after compression |
The compressor decodes the HEVC-compressed HEIC image and re-encodes it using libheif at a lower quality setting. If the output exceeds 200 KB, it reduces quality (and if necessary, dimensions) until the target is met. At 200 KB, a HEIC is typically 1200-1600px wide with quality 80-88%.
200 KB is high-quality for HEIC — iPhone photos look sharp on retina displays. Expect 1200-1600px wide with quality 80-88%. Fine for web, email, and marketplace listings.
| Level | Size reduction | Best for |
|---|---|---|
| Auto-target 200 KB | Variable (until 200 KB) | High-quality web, email |
Need to hit an exact size? Use our dedicated target-size tools:
Last reviewed: 2026-10-01