Shrink photos taken on your iPhone — HEIC, JPG, or PNG — up to 80% smaller, entirely free.
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iPhone photos are usually 2-4 MB HEIC files. Compressing to 80% quality reduces size by 50-70% with no visible difference on phone screens — perfect for freeing storage or sharing.
iPhone photos are saved as HEIC (Apple's efficient format), but each photo is still 2-4 MB. Compressing to 80% quality reduces size by 50-70% with no visible difference on phone screens — perfect for freeing iPhone storage, sharing via WhatsApp, or meeting upload caps on forms.
| Input format | HEIC, HEIF |
| Output format | HEIC |
| Codec | HEVC (H.265) |
| Quality range | 60-90% |
| Typical reduction | 40-70% at 80% quality |
| EXIF metadata | Preserved |
| Max file size | 50 MB per file |
| File retention | Auto-deleted after compression |
The compressor decodes the HEIC image and re-encodes it at a lower quality setting using libheif. The output is a smaller HEIC that plays natively on iPhone, iPad, and Mac. Metadata and EXIF orientation are preserved.
HEIC at 80% quality is visually indistinguishable from 100% on phone and laptop screens. Below 70% quality, artifacts start showing in detailed areas. HEIC's HEVC compression is very efficient, so quality 80% still looks great.
| Level | Size reduction | Best for |
|---|---|---|
| Low (90% quality) | ~20-30% | Archival |
| Medium (80% quality) | ~40-60% | Sharing, social media |
| High (70% quality) | ~60-70% | WhatsApp, email |
| Maximum (60% quality) | ~65-75% | Strict size limits |
Last reviewed: 2026-10-01